CASE STUDY
The Power of Knowing What Leadership Tools To Use and When:
Steve’s Transformation
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Leaders today face an overwhelming arsenal of tools - strategic planning, problem-solving, team development, communication, change management, conflict resolution, and more.
Mastering this toolkit requires not just knowledge of what exists, but wisdom in when and how to deploy each tool effectively. We don’t know what we don’t know.
Steve Reeves, President of a Utah-based company, joined our program early 2023 with impressive leadership credentials but one of his main challenges was contextual application.
Over two years, Steve's leadership transformation was exceptional. What began as uncertainty evolved into mastery and he now uses a wide variety of powerful leadership tools with confidence, inspiring and developing others while executing with precision and purpose.
Steve’s story of personal, professional, and business growth is remarkable.
Challenge
Steve was a very capable leader, but he often felt as though he was leading blindfolded. He had the knowledge, the experience, and the drive to succeed, but he knew that something was holding him and his business back.
Without a clear, structured approach to business and people management, he found himself sometimes overwhelmed by his most challenging leadership issues, unsure of which tools and strategies to use in the most important moments. It became clear to him that bridging the gap between his potential and his performance was the next step.
"It was definitely a case of 'you don't know what you don't know.' Once I discovered all these leadership models and tools that I had never been exposed to, everything changed. Understanding these principles creates real growth opportunities. But here's the thing - having a tool belt full of electrical tools is useless if you don't know how to use them, right?”
Since we all have blind spots - those invisible and unknown issues that hold us all back, Steve started his journey with us by taking our Leadership Assessment. The assessment is based on our Leadership Success model that examines the five key areas where great leaders excel, plus the twenty specific skills that all top performers have perfected. The results from the assessment become the critical benchmark from which we can measure and demonstrate real growth.
Think of it as a GPS for your leadership development. It shows exactly where you are today and highlights the very quickest route to become the leader your people need and your business deserves.
Leadership Success Model
1. People Development
2. Company Development
3. Self Development
4. Strategy Development
5. Leadership Development
The results of the assessment formed the foundation of Steve’s development plan, which included daily guided self-reflection, one-to-one Coaching Sessions with an executive coach, access to our leadership library, as well as annual Leadership Assessments to track progress and demonstrate solid ROI over time.
Based on each set of assessments results, our team set specific goals for Steve's development. As well as fully-immersing himself in the program aimed at developing his skills overall, Steve, like all of our leaders, paid particular focus to three key competencies each year - the three key competencies that would move the needle the most.
This personalized approach allowed Steve to set clear and measurable goals and a structured plan to follow, supported by a community of like-minded individuals every step of the way.
“I love the feedback because I don't think you can improve without feedback – critique, not criticism. So, the journaling is personal feedback, the coaching sessions with Antonio are feedback, and the replies to my comments on the daily videos is also feedback. It felt like I could make those marginal gains and improvements.”
Results and Impact
AFTER YEAR ONE

Following Steve’s first year of dedicated effort across all elements of the program, Steve's My Daily Leadership overall assessment score increased from 55 to 79.
Standout Improvements:
- Understanding Motivation: 64% growth in this critical leadership skill, reflecting Steve's deeper grasp of what drives his team and how to inspire peak performance.
- Masterful Mentorship: 77% growth in his ability to guide and support team members, building strong mentoring relationships.
- The 4 C’s of Alignment: 52% improvement in Communication, Coordination, Cooperation, and Collaboration, leading to stronger team cohesion.
AFTER YEAR TWO

Building on his impressive progress in year one, Steve's My Daily Leadership overall assessment score continued to climb, rising from 79 to 81 in year two from an original rating of 55, remember.
Standout Improvements:
- Improving the Company’s Process: 49% increase in Steve’s sharper focus on efficiency and consistency in scalable systems.
- Short, Medium and Long-Term Planning: 47% increase highlighting Steve's enhanced ability to set clear priorities and drive sustainable progress.
- Measure, Review and Course Correct: 33% increase in reinforcing a growth mindset and adaptability in different environments.
And Steve gained a clear understanding of how to utilize the leadership tools we provided: “Knowing when to use which model, which tool, in which situation, has been extremely effective.”
We wish Steve continued growth and success – by wisdom and effort.
Transformation, noun, /ˌtransfəˈmeɪʃn/: A marked change in form, nature, or appearance.
Steve underwent a significant transformation as a result of the program, achieving a 47% increase in his My Daily Leadership assessment score.
Our Interview with Steve
Because we couldn’t say it nearly as well as he, here’s what Steve had to say in his own words:
If you think back to before you started the program, what would you say were the key leadership challenges that you faced?
It was definitely a case of 'you don't know what you don't know.' Once I discovered all these leadership models and tools that I had never been exposed to, everything changed. Understanding these principles creates real growth opportunities. But here's the thing - having a tool belt full of electrical tools is useless if you don't know how to use them, right? The game-changer was learning which model or tool to apply in different situations. That understanding made all the difference to me. Remember too, when I use tools to demonstrate to my team why we were going in one direction over another, I was training them too – and that’s the power of this program: as we learn, we teach others.
What has been your biggest area of improvement since joining the program?
Probably fully understanding what motivates people - understanding how to motivate and communicate with direct reports and other people is vital. ‘Direct reports’ can also includes kids, spouse, family and friends, of course. The understanding that everybody doesn’t speak the same language, and how to adapt the message so it’s totally applicable for different people. Be that as a business, or as a father, or as a friend, and just trying to help in whatever function you’re doing - invaluable.
Have there been any stand-out moments, significant achievements or successes resulting from the program?
Yeah - 100%. It's seen within the people; those direct reports that gain that confidence, skill set and leadership ability themselves. I believe that wisdom is meant to be shared, so to take those principles and to share them, encourage them and build them up, and then talk about it with others is important to me. Say, hey, look how this applies in all of these different areas. It's fun to see it click and see that fire within them. I had conversations with a direct report and said, “I wish I would have known this when I was a younger father, like how to interact with my kids and what kind of response I’m pulling out”, so that's probably been the most fun is to see that, I guess, generational trickle-down effect.
What have people said about you since you've been through the program?
I think the thing that probably stands out the most would be just not poisoning the well and “leaders speaking last,” - understanding that real leaders don't have to have everything to say, right? You don't have to solve every problem. But you organize people, lean in on their specialties and skill sets, and let them lead, and a good leader does precisely that. They let people lead instead of being the one that's like constantly trying to take the credit or constantly trying to be the one speaking.
When did you start to see significant or measurable improvements in your leadership?
I’d say after about 6 months. I needed time to understand the principles so I could apply them. I’m a visual, practical learner, so jumping in, getting some experience, and then going back to refresh worked best for me. It wasn’t just about words or concepts - it was about seeing how they applied. As the story built, I saw that a good leader is a good storyteller. Concepts like "eat the frog," "run to the roar," and "green light days" started to make sense. It’s always about leadership, and it’s never about you, but somehow, it’s always your fault and that’s the leadership cross that we all bear, right?
Out of all the elements of the program, coaching, journaling, and assessment, what part of the program did you enjoy the most?
I love the feedback because I don't think you can improve without feedback – critique, not criticism. So, the journaling is personal feedback, the coaching sessions with Antonio are feedback, and the replies to my comments on the daily videos is also feedback. It felt like I could make those marginal gains and improvements.
If you had to sum up the experience in 3 to 5 words, what would you say?
Transformational. Kindness. Love. Applicable.
Are there any My Daily Leadership tools or approaches that come to mind that helped you navigate a tough decision?
Oh yeah, all of them. I think about what I went through with a previous role and a challenging peer. I was constantly reminded to be emotionally composed and the importance of emotional intelligence. All of those things that you learned over the course of these two years did help in the process. It made me think, “What do I want, and what do I want to be? What do I want to be known for?” and that really helped me have the strength to know what I want in certain conversations. I'm just proud to complete it, two years. I mean, there's just that sense of accomplishment of, you know. We tell our kids take the 10. It's easy to do 90%, but you could have taken 10% more to make it look so good that it's like, “Hey, only Ross could have done that, the job was done so well,” and that really is just the powerful difference of 10%.
If someone was in your network or any aspect of life and they were considering the program, what would you say to them?
Just do it. Sign up because emotional intelligence is so misunderstood. So many people focus on the IQ side, and are you smart? Do you have a degree? What do you have? And that stuff can be taught?
But emotional intelligence and the ability to connect and to be kind and to show empathy, that's way harder to teach, and some people either gravitate to that or not. I talk about the program all the time. I've shared principles from the program in talks at church, and in different leadership lessons at church, and just how applicable those principles are.
So, I would give it a resounding “do it and stick with it.”