Almost certainly because what you tried before was an event, not a system. It could have been a conference, a course, or a book, but learning that isn't embedded into daily habit and applied consistently doesn't compound. At best it sticks for a while before it evaporates. The MDL Membership is different in its architecture: the assessment tells you precisely where to focus, the workbook journals build the daily habit of reflection and emotional intelligence, the Masterclasses deliver the how rather than just the what, and the coaching keeps you accountable and moving forward. Every element is designed to reinforce the others, and that's what makes it a system.

It's all of those things (and more) working together. The MDL Membership is a complete leadership development system built on the Five Levers of Leadership™ framework. It combines guided leadership workbook journaling, live Masterclasses, annual leadership assessments, a private community, and - depending on your plan - 1:1 coaching and AI-powered leadership tools. Most development programs are standalone events or courses, but this is a system, and the architecture we’ve built is just as important and intentional as the content you’ll learn.

If you're a CEO, business owner, or senior leader whose daily decisions shape the culture, performance, and direction of your organization, this is built for you. We work most closely with leaders in businesses of 10 to 250 people, the range where leadership quality has the most direct and visible impact on growth. That said, we have members leading organizations of over 1,000 people. What they all share is the same thing: they take their development seriously, and they know their business cannot scale without stronger leadership. If you're looking for a quick fix or a one-day event, this isn't it; but if you're ready to follow a system that turns effort into lasting change, it is.

Not at all. The Five Levers of Leadership™ framework applies whether you're leading a team of ten or a company of thousands. What matters isn't really the size of your business, but rather the seriousness of your ambition for it. If the way you lead directly affects your people, your performance, and your growth, this membership will work for you.

Leadership development looks the same across industries. The nuances exist - we won't pretend otherwise - but if you're leading at that level, you're no longer solving industry problems; you're solving leadership problems. Underperformance, misalignment, poor culture, unclear direction, lack of accountability. Those don't respect industry boundaries, and neither does the Five Levers of Leadership™ framework. We have members across every sector, and the challenges they bring to their coaching sessions and Masterclasses are far more similar than they are different.

Yes! MDL welcomes members from all over the world. Masterclasses and coaching sessions are all delivered virtually. Guided workbook journals are shipped internationally, with standard shipping included in your membership fee. The one thing to be aware of is that live group sessions are scheduled on a fixed timetable, so time zones are worth considering before you join. If you're unsure, speak to us and we'll give you the details you need to know.

Some things will change very quickly: clarity of thinking, quality of conversations, confidence in decisions. Behavioral change takes longer, and anyone promising you a transformation in thirty days is selling you … well, a dream and some magic beans. What we can tell you is that your annual assessment gives you a hard, objective benchmark so you don't have to rely on gut feel to measure your progress. You'll know exactly what's improved and by how much year-on-year. Almost all members who commit fully see meaningful, measurable change within their first year.

Longer than most programs you'll have tried (and we've designed it that way) but only if you do the work. Rather than delivering a burst of insight and inspiration you'll forget by next quarter, the MDL Membership builds daily habits and recurring practices that become part of how you lead. The leadership workbook journaling journey spans 720 days, the assessments repeat annually, and the learning via Masterclasses and coaching is ongoing. Unlike a course, development that's embedded as part of your daily routine tends to last. Take it from a former member: “I feel more intentional, disciplined, and confident as a leader, with habits that will stay with me for life.”

Technically, no - monthly members can cancel with 30 days' notice at any time. But if you want results, we'd encourage you to think in terms of at least a year. Leadership development that works takes time to compound. Members who get the most from this membership are in it for the long haul and the annual assessment is specifically designed to show you just how far you've come.

Realistically, around two to three hours per week depending on your plan. The daily guided leadership workbook journaling takes around ten minutes. The daily audio is about five minutes (and there’s the option to listen on 1.5x speed). Masterclasses run for 90 minutes every two weeks. If you're on Elevate, add one hour of coaching per month. If you're on Elite, add two. Across a full month, that's somewhere in the region of thirteen to fourteen hours. Less than two working days, which, if you think about it, is exactly what every serious leader should be investing in their own development. We're deliberate about not filling your calendar with anything that doesn't earn its place there.

We give you the structure - the guided leadership workbook journals, the sessions, the audios - but you're the one who has to show up for them. Or as we like to say, we give you the sheet music, but you have to play the tune. If life gets in the way of part of the membership, or you choose to focus on certain parts of the membership over others for a period, that's okay. Development isn't always linear and neither is leadership. Masterclass recordings are available in the Leadership Library from the moment you join, and your Concierge is there to help you find your feet again whenever you need it. The system is designed to work around the leadership schedules we know you're dealing with.

It's worth noting that the moment you join is your day one, and from there, the membership moves with you. Your guided leadership workbook journals ship every 90 days from your start date, your coaching is scheduled around your calendar, and your annual assessment is tied to your personal membership year rather than a fixed program calendar. You're not joining a cohort or catching up to anyone. You start where you are, and you go from there.

All three plans - Evolve, Elevate, and Elite - include the core membership experience: the 720-day guided leadership workbook journaling journey, bi-weekly live Masterclasses, your annual leadership assessment and Leadership Leverage Profile, Leadership Library access, and dedicated Concierge support.

The difference is in depth and accountability:

Elevate adds monthly 1:1 coaching sessions, an expanded assessment suite including Leadership Styles and Growth Mindset Profiles, a Personal Development Action Plan, and access to our Advancing Intelligence AI-powered leadership tools. It's for leaders who perform best with accountability and want to go further, faster.

Elite is the most comprehensive plan, built for leaders who want a strategic partner alongside them week in and week out. It includes weekly 1:1 coaching, on-demand support sessions, curated Business & Leadership Book Briefings, curated gifts, plus priority access to retreats and Masterminds. Availability is limited.

If you're unsure which is right for you, speak to us before you join. 

Often, yes. Several of our members use the MDL Membership alongside an existing coaching relationship rather than as a replacement for it. The workbook journals, assessments, and Masterclasses are incredibly valuable regardless of whether you have a coach. If you want the structure and measurement framework without any additional coaching, the Evolve plan is designed for exactly that. And, honestly, if we do our job right, you’ll replace your existing coach with one of ours before too long. We’ll work hard to make that happen.

Coaching is included with Elevate and Elite plans. You're matched with an MDL coach based on your sector, your leadership challenges, and the priorities identified in your assessment. The matching happens before you begin. If the fit isn't right, we'll find you someone more suitable. Coaching isn't something we take lightly, or assign casually. Sessions are delivered virtually via Zoom, recorded by default, and uploaded to your Leadership Library for your personal reference.

Your first 30 days are centered around your leadership assessment and onboarding. Your dedicated Client Concierge team member focuses on getting you prepared and properly set up with everything you need to hit the ground running - they take care of everything and walk you through your specific next steps from the moment you join, so there's nothing to worry about.

Typically within the first 30 days, you complete your leadership assessment and receive your personalized profile(s), then attend a 1:1 virtual debrief with a leadership coach to walk through your results. You also attend a 1:1 virtual onboarding session with your dedicated Client Concierge team member. While you're attending these sessions, your copies of My Daily Leadership: A Powerful Roadmap for Leadership Success and your Leadership Toolbox are prepared and shipped to your address. Invitations to upcoming live Masterclasses will arrive in your inbox, access to previous recordings open up in your Leadership Library, and you'll gain access to the MDL Community too.

If your plan includes 1:1 Leadership Coaching, you'll also be introduced to your coach and schedule your first session.

How quickly this all comes together is entirely up to you - your dedicated Client Concierge team member will move at your pace and keep things feeling manageable every step of the way.

Every plan includes a dedicated Client Concierge - your personal point of contact for every aspect of your membership, from onboarding and scheduling to habit-setting and anything else that comes up. Elite members also have access to on-demand 1:1 virtual support sessions whenever they need them. You won't be left to figure anything out on your own.

Yes - although what we will say is this: if you're their leader, you should be in the membership too. You can't develop the people around you beyond the level you're willing to develop yourself. We have plenty of leaders who join alongside members of their senior leadership team. If there are up to five of you, the MDL Membership is the right solution. If you're looking at more than five, reach out and we'll talk through a bespoke corporate leadership development solution for your organization.

Yes. MDL offers a discount for qualifying non-profit organizations. If you think your organization may be eligible, contact us at [email protected] and we'll talk it through with you.

The $1,950 joining fee is a one-time charge that covers four things: your personalized Leadership Toolbox (including your monogrammed leather journal cover, signature fountain pen, Effort Sand Timer, Wisdom Spinner, and your first guided workbook journal, Tabula I); your Leadership Library account set-up; your initial 1:1 virtual Onboarding Session with your dedicated Client Concierge; and your first leadership assessment and applicable profiles. To be clear, it's a one-time investment. It doesn't repeat.